5/8/2024

Leading partners extend long-term - LASK secures top equipment supplier

LASK can continue to rely on two important and strong partners in the coming seasons. The two leading partners, Raiffeisenlandesbank OÖ and backaldrin, have each extended their successful cooperation for another four years. At the same time, the club is also breaking new ground in the equipment sector, with Adidas and 11teamsports becoming the official suppliers. The new jerseys were presented during the Partner Day on Wednesday evening at the Raiffeisen Arena.

The contract extension with leading partners Raiffeisenlandesbank OÖ and backaldrin holds enormous significance for LASK and marks another milestone in the club's ongoing development. The agreed partnership spans four years, providing the club with medium- and long-term planning security for the future. In our positioning of sports, family, and business, our leading partners play an essential role, ensuring a high level of stability and trust for LASK.

Raiffeisenlandesbank OÖ has been the namesake of the Schwarz-Weißen's home stadium since the opening of the new Raiffeisen Arena in February 2023, and has been associated with the club since 2019. With backaldrin, LASK has an official nutrition partner, which has also served as a jersey sponsor since 2020.

Looking forward to further collaboration (from left to right): Harald Deller (CEO of backaldrin), Dr. Heinrich Schaller (CEO of Raiffeisenlandesbank OÖ), Robert Zulj (LASK captain), Valon Berisha (LASK professional), and Dr. Siegmund Gruber (CEO of LASK).

New era

The collaboration with Adidas, one of the most significant and respected sports brands in the world, marks the beginning of a new era for LASK in terms of equipment. In addition to the match kits, the iconic three stripes will also adorn the training wear and the outfit of the entire staff. Under the motto "Together, what belongs together," the home jersey, which unites generations, remains traditionally black and white.

The away kit in black, white, and a touch of red leaves a lasting impression even far from home. The third away kit combines the seven seas on the jersey, embodying a significant campaign of our leading partner BWT, to ensure access to clean drinking water for children worldwide. LASK is proud to support this important message.

Captain Robert Zulj in the new home jersey of LASK

Premiere against Sturm

LASK and Adidas have already shared a multi-year history. The world-renowned sportswear manufacturer from Herzogenaurach was the club's supplier in the 1980s and most recently from 1994 to 1996. Twenty-eight years later, the global brand returns to the capital of Upper Austria.

The contract with Adidas and 11teamsports is long-term, spanning four years. The athletes will debut the new black-and-white home jerseys in the last home game of the season next Sunday against SK Sturm Graz (secure your tickets now). They will then wear the future away jerseys in the season finale against RB Salzburg a week later.

Athlete Florentina Sensenberger and youngster Yanis Eisschill present the new away jersey.

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In sports as in business, it's about working with full commitment every day for success. This commonality connects us with LASK. Therefore, we are very pleased to extend our partnership with LASK for another four years.

Dr. Heinrich Schaller, CEO RLB OÖ

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The longstanding partnership between backaldrin and LASK is characterized by mutual trust, embodying shared values, and leveraging synergies. The collaboration goes far beyond the sidelines, as only in this way can top performance be achieved both in sports and in the bakery. Bread and sports are an unbeatable duo, which will continue to exist in the future through backaldrin and LASK.

Harald Deller, CEO backaldrin

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The contract extensions with our Leading Partners, Raiffeisenlandesbank and backaldrin, are of immense importance to us and our values of sports, family, and business. The collaboration is based on mutual trust and provides long-term planning security and stability. Furthermore, we are very proud to have won the world-renowned brand Adidas and 11teamsports as official suppliers. The longstanding partnership ensures that we are excellently positioned in terms of equipment. LASK and Adidas are two significant brands with enormous influence that fit together perfectly.

Dr. Siegmund Gruber, CEO LASK

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As a team, we are eagerly looking forward to the new gear. Adidas represents top quality, modern style, and innovative design. The jerseys are very comfortable to wear and look really good. We are very excited to unveil the new kit for the first time in front of our own fans at the Raiffeisen Arena on Sunday.

Robert Zulj, captain of LASK

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We are very excited about the partnership with LASK and the opportunity to outfit the club together with Adidas! This collaboration underscores our shared passion for innovation and quality, as well as our love for the game. With our services in the field of refinement and merchandising, players, staff, and fans of LASK can all look forward to the new equipment and Adidas fan merchandise alike. Together with LASK and Adidas, we are eagerly looking forward to the start of this partnership.

Dietmar Wieser, General Manager 11teamsports